Digital Products vs Food Truck, startup cost comparison, StartupLenz

Digital Products

Templates, presets, courses, printables — sell once, deliver instantly, no inventory.

Gross$2,514

Net profit$1,802

Margin71.7%

Orders/mo80

Refunds$78 3%

Payment fees$75 3%

Marketplace fees$201 8%

Affiliate payout$75 3%

Ad spend$300 12%

Fixed costs$60 2%

launch · 1–3$856

traction · 4–8$2,235

scale · 9–12$4,316

Excellent margins. Your real asset is the email list — you're capturing ~120 new subs/month.

Higher net

Mobile food service with permit, commissary, ingredient, and event costs

Gross$21,120

Net profit$6,784

Margin32.1%

Orders/mo1,760

Food COGS$5,069 24%

Beverage COGS$1,056 5%

Labor$4,752 23%

Fuel$660 3%

Fixed costs$2,250 11%

Card fees$549 3%

launch · 1–3$1,006

traction · 4–8$6,784

scale · 9–12$12,057

Solid margins for a food truck. Reinvest in route expansion or a second truck.