Digital Products vs Reseller / Thrift Flip, startup cost comparison, StartupLenz

Digital Products

Higher net

Templates, presets, courses, printables — sell once, deliver instantly, no inventory.

Gross$2,514

Net profit$1,752

Margin69.7%

Orders/mo80

Refunds$78 3%

Payment fees$75 3%

Marketplace fees$251 10%

Affiliate payout$75 3%

Ad spend$300 12%

Fixed costs$60 2%

launch · 1–3$828

traction · 4–8$2,174

scale · 9–12$4,207

Excellent margins. Your real asset is the email list — you're capturing ~120 new subs/month.

Source low, list high. eBay, Poshmark, Mercari, Depop — your time becomes margin.

Gross$1,600

Net profit$1,001

Margin62.5%

Orders/mo40

Sourcing (COGS)$240 15%

Platform fees$208 13%

Payment fees$46 3%

Supplies + mileage$95 6%

Tools$10 1%

launch · 1–3$558

traction · 4–8$1,001

scale · 9–12$1,553

Strong cash margin AND $38/hr — replicable and worth scaling listings.