Food Truck vs Subscription Box, startup cost comparison, StartupLenz

Food Truck

Higher net

Mobile food service with permit, commissary, ingredient, and event costs

Gross$21,120

Net profit$6,784

Margin32.1%

Orders/mo1,760

Food COGS$5,069 24%

Beverage COGS$1,056 5%

Labor$4,752 23%

Fuel$660 3%

Fixed costs$2,250 11%

Card fees$549 3%

launch · 1–3$1,006

traction · 4–8$6,784

scale · 9–12$12,057

Solid margins for a food truck. Reinvest in route expansion or a second truck.

Monthly product boxes with sourcing, packaging, fulfillment, and churn modeling

Gross$8,294

Net profit$1,246

Margin15.0%

Orders/mo217

Box contents$2,604 31%

Packaging$543 7%

Shipping$1,302 16%

Payment fees$249 3%

Acquisition$1,250 15%

Fixed costs$1,100 13%

launch · 1–3$1,773

traction · 4–8$2,865

scale · 9–12$3,554

Healthy for an indie box. Squeeze the COGS-per-box line and you'll free up real cash.